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FWBL-Gender Equity Program (GEP) by United States Agency for International Development (USAID)

FWBL-Gender Equity Program (GEP)

First Women Bank has been awarded a grant of Rs. 27.5 Million under the Gender Equity Program by United States Agency for International Development (USAID) through Aurat Foundation. The grant is purely for the purpose of supporting a specific piece of research & particular development for the financial inclusion of women of Pakistan. The grant would be used for the following projects;

1. Market Research and Product development (inclusive of Product training & awareness)
2. Soft skills training including leadership training and customer service training for the Senior Management & front line Staff
3. Marketing and Publications

The grant would serve as a catalyst for the Product development and significantly for the human capacity development including customer service and selling skills. This will result in improving the quality of services and would help to design research based products for the niche market and hence increasing the outreach.

Earlier Aurat Foundation awarded a grant of Rs. 13. 8 million to First Women Bank Ltd. under the Gender Equity Program supported by the American people through USAID for a period of 02 years.

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